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October 16th, 2009

Weekly Roundup

• Our client Leading Real Estate Companies of the World launches the enhanced RELOHomeSearch.com (via RISMedia):

“‘What makes RELOHomeSearch.com unique is that it serves as a portal to the websites of leading real estate firms around the world,’ notes Eric Bryn, vice president of Strategic Development. ‘This distinction, paired with its robust community content, extensive listings, and cost of living data provided by Onboard Informatics, makes the site an invaluable resource for consumers wishing to identify quality firms while they search for ideal communities and browse for homes.’”

• One couple’s search for a Las Vegas home brought them to a market filled with destroyed foreclosed homes and bank bureaucracy (via CNBC):

“Finally, on day 7 of looking, and after having 7 offers ignored by the banks (who owned all the homes), the Realtor called Katie with ‘a gold mine.’ Yes, an owner-occupied, regular home. A rare non-foreclosure. They went immediately and put in an offer. The owner claims to like them, but she ended up with 10 offers and is still mulling. Ironically, in a market still flooding with new foreclosed properties every day, at the end of their week Katie and her husband met with a local builder.”

Kayak publishes a slew of search data, giving travelers a look at the popularity of various destinations (via ReadWriteWeb):

“Best known for aggregating travel deals on roundtrip flights, hotels and rental cars, Kayak is now offering the public a peek under the hood. The company is laying bare its most popular destinations and searches via a new trends page. The site offers users a look at what people are searching for, where they’re searching from and the most searched hotels in the company’s top 50 most popular cities. With the travel industry slowly recovering from what has been a tough two years, this data can go a long way towards reinvigorating businesses.”

• Although they’ve dropped slightly, price reductions in major markets are still ever-present at 44% (via RISMedia):

“While many sellers continue to cut their asking prices, fewer are doing so, according to recent data compiled by ZipRealty, national real estate brokerage, which may lead to an upward trend in home prices. According to MLS data, more than 44% of home listings in 28 major markets tracked by ZipRealty in September 2009 included at least one price reduction, down 2.8% from September 2008.”

• Google insources its map efforts (via ReadWriteWeb):

“After a flurry of activity around Google Maps over the last few weeks, it now looks like Google is also ditching Tele Atlas as its data provider for Google Maps in the US in favor of a do-it-yourself approach. Google had been using data from Tele Atlas’ maps since September 2008 after moving away from Navteq’s data after Navteq was acquired by Nokia. Now, Google will use its own data, which it will supplement with data from government sources and a crowdsourcing approach.”

• And finally, since it’s Friday, here’s a lighthearted College Humor spot poking fun at the Google Maps Street View team


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September 29th, 2009

America’s Best Affordable Places to Retire

An astounding 93% of the growth in the U.S. labor force through 2016 will be among workers over 55, according to a recent Pew Research Center study. With more Americans delaying retirement, U.S. News & World Report chose to focus on affordable destinations in the third annual Best Places to Retire list.

The 2009 Best Affordable Places to Retire, powered by Onboard Informatics demographic and economic indicators, reflects the shifting expectations of retirees. Rather than focusing on popular (and pricey) retirement hubs, U.S. News selected affordable high-value spots with great amenities. In order to make the cut, cities needed high-quality healthcare and elder-care facilities and outstanding cultural and learning programs.

The analysis didn’t stop there. The U.S. News editorial team conducted interviews with residents in the top towns to get a true picture of each city.

Photo by Charlie Archambault, U.S. News & World Report

Tucson offers great outdoor activities and affordable housing for retiring seniors.

Realizing that retirement goals are extremely personal, the new U.S. News package also includes an interactive search tool for retirees to find towns that conform to their lifestyle needs and preferences.

The Best Places to Retire search application weighs a user’s criteria against a database of 2,000 places with populations of at least 10,000 and crime equal to or below the national average. Complete methodology is found here.

Listed alphabetically, here are the top 10 places to retire:

  • Ann Arbor, Michigan
  • Asheville, North Carolina
  • Aurora, Colorado
  • Columbia, South Carolina
  • Columbus, Ohio
  • Eugene, Oregon
  • Fort Worth, Texas
  • Jacksonville, Florida
  • Kansas City, Missouri
  • Tucson, Arizona

The Best Affordable Places, featured in October’s U.S. News & World Report magazine, hit newsstands today.

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September 18th, 2009

Top Cities for Political Junkies

Photo courtesy of Joe Tresh via FlickrIf political involvement ranks high in your value system, you’re likely compelled to live in the company of like-minded peers to engage and organize with. In its latest community feature, U.S. News points its lens at the top 10 Cities for Political Junkies for all those who prefer C-SPAN and Gallup to ESPN and E!.

The list is based primarily on Onboard Informatics data measuring household involvement in current events and political affairs. U.S. News screened the index for cities and towns with populations of more than 50,000 and further filtered the towns using voter registration statistics. The list is hardly a relocation tool for the far ends of the political spectrum; what the editorial team uncovered in their search were patches of purple.

“Although polarization might be ubiquitous on television, in blogs, and on the radio, it does not follow that the most politically active and politically interested people live in polarized communities, interacting only with those who agree with them. When U.S. News looked for the places where residents have the greatest interest in political affairs, it wasn’t the heavily red or blue areas that popped up. Sure, there are plenty of political junkies in very liberal places like Portland, Ore., or very conservative places like small towns in Texas, but the places on our list are in more purple regions: Orange County, Calif., an area that is red relative to its deep-blue home state, or Fairfax County, Va., a county that traditionally elects Republicans but went heavily for Obama in the last presidential election.”

The slideshow feature details why places like San Ramon, CA and Brookline, MA are perfect for political gurus.

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September 16th, 2009

U.S. News’ Best Places for Tech Jobs

Photo courtesy of Iman via FlickrUsing Onboard Informatics data, U.S. News & World Report introduced another set of its influential Best Places lists. The newest edition offers the Best Places for Tech Jobs for all the engineers and IT experts out there looking for a new gig.

“It’s a recession, so few things are booming and no city is exactly thriving. But within the tech industry, some cities clearly have more job opportunities than others. Although tech employment overall has suffered along with the rest of the economy, there’s been variance: High-tech manufacturing jobs have been shed more rapidly, while IT service jobs—in engineering and in software services, for instance—have fared better. And one future bright spot: Over the next three years, the federal government is projected to make 11,500 new hires in information technology jobs, according to a report by the Partnership for Public Service.”

Check out which cities made the list and how U.S. News narrowed down the initial list of 2000 cities.

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July 24th, 2009

USA Weekend’s Top Places to Retire

USA Weekend Magazine, in collaboration with Coldwell Banker Real Estate Corporation, released its Top Places to Retire based on Onboard Informatics data in its July 26 issue. The top cities list, aimed at young retirees, is based on recreation, weather, health resources, crime, and cost of living data provided by Onboard.

The article is based on an April Coldwell Banker study noting home purchase increases among retirees under 60 taking advantage of low home prices. The national study revealed a trend of 50-somethings leasing retirement homes early “until they are prepared to move permanently.”

USA Weekend’s top 5 markets to buy now, retire later are:

1) Helena, Montana (pop. 28,726)
2) Pensacola, Florida (pop. 54,283)
3) Creve Coeur, Missouri (pop. 16,933)
4) Traverse City, Michigan (pop. 14,339)
5) Butte-Silver Bow, Montana (pop. 31,967)

Be sure to pick up a copy of USA Weekend on newsstands this weekend.

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July 14th, 2009

CNN Money, Best Places to Live 2009, powered by Onboard

Which small towns in America have weathered the economic storm and continued to provide residents with affordable living, great educations, low crime and more? CNN Money has outlined the top 100 in the 2009 Best Places to Live list powered by Onboard Informatics data.

The top 100 list accompanies a set of interactive community features to show readers the best places to find rich singles, six-figure towns, the most affordable towns and more. Onboard’s employment-related data powered special content for financially-minded readers, a special focus of this year’s Best Places list.

World class trails, weekly street fairs, and great weather helped Louisville, CO claim 2009's #1 spot.

World class trails, weekly street fairs, and great weather helped Louisville, CO claim this year's #1 spot.

Our data team worked closely with CNN to provide housing, financial, quality of life and other data for the filters they selected to produce the most concise and accurate information possible. The piece also included data from our exclusive partner GreatSchools, the leading provider of school information and reviews.

Be sure to check out some of the other additions to the basic functions of the features and top 100 list for 2009:

  • Expanded interactivity beyond the typical comment section with an integrated Facebook application for residents to share thoughts and become fans of their favorite towns.
  • The “Find Your Best Places” applications, allowing users to factor in lifestyle preferences into a customized list of suitable small towns to consider packing up to. Even if relocation is not in your near future, it can’t hurt to take a look at which towns fit the bill. (I just may be headed to Cambridge, MA for a long weekend!)

Onboard works closely with each of our media clients to develop custom solutions that drive readership. For more information on our media solutions, please contact us at 646.747.4273 or info@onboardinformatics.com.

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