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March 4th, 2010

Complementing Listings: Clareity Consulting Profiles Onboard’s MLS Product Suite

Onboard has recently been profiled in a new Clareity Consulting white paper on enhancing real estate search with enriched community content. The profile offers some context about Onboard’s role in the MLS space, as an IDX provider, and how our products help MLS administrators and Associations stay competitive by adding value to their subscribers.

Who is Clareity Consulting?
Since 1996, Clareity has been providing information technology consulting to the real estate industry. They provide a wide range of services to MLSs, Associations, brokers, franchises, and software providers in the residential real estate space. Over 100 clients turn to Clareity for services such as transaction management, market research, project management, recruiting, and strategic planning to name a few. They are are thought leaders in the industry, with dozens of real estate publications that run the gamut from the future of the MLS space to IT securities.

Who is this paper intended for?
Although MLS and Association Executives are the primary audience, you don’t have to be an MLS executive to find a great deal of value in this paper. You will get a sense of how Realtors Property Resource (RPR) is changing the flow of information in the industry, which is something everyone – especially MLS operators – should keep an eye on.

What else will I find out?
Clareity reviewed our Listings Web Service and our process of acquiring MLS feeds and dispersing IDX content with our enhanced search capabilities beyond those on your typical property search site. Onboard’s IDX feeds go through a multi-layered credential process, which is detailed in this piece. You can also read Clareity’s independent review of Onboard’s IDX securities processes.

This paper also takes a closer look at Onboard’s MLS OneSource suite and what our local neighborhood content really means for MLSs and Associations. Clareity recognizes that supplementing MLS listings with additional value-added content is a hot topic for any real estate entity with a consumer-facing website.

Click here to read the white paper.

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January 29th, 2010

Real Estate Webmasters Introduces REW IDX 3.0

We often get questions from individual agents looking to utilize our products to differentiate their websites in their respective marketplaces. Since our traditional solutions aren’t designed for individual agents, we decided to fill this need by launching our Value Added Reseller program to give agents the benefit of our content in various flavors. We package our neighborhood and home information for web developers who use their design and programming expertise to mold the data into innovative implementations that enhance user experience.

Real Estate Webmasters is a partner that does just that. REW takes our data and adds design, programming, and SEO expertise to deliver customized, cutting edge real estate websites. They allow their agents to sell based on clients’ lifestyle needs as well as extremely high-quality listing content (from both informational and visual standpoints). The neighborhood plugins REW mixes in to their offerings allows agents to display the same leading content used by the nation’s top brokerages.

The latest buzz at REW and in the agent community is about the new REW IDX 3.0 product. (See a live demo here.) This iFrameable IDX solution works with any website. It includes full lead management and IDX builder technology for customization.

REW IDX 3.0 is in beta and there are still a few more days to be a part of the testing group. Anyone (on an REW-approved MLS board) who signs up in January will have access to the product for 3 months. Those who are part of this group will save on a setup fee (normally $499) and will only have to pay for monthly features.

REW map overlay

Real Estate Webmasters' new IDX solution allows users to draw their own neighborhood boundaries during home search.

Morgan Carey’s REW blog walks you through features to pay attention to. Here are a couple of the things that make 3.0 unique in this space:

  • Polygonal parameter searches: so the user can draw their own ideal neighborhood
  • Spherical/dragable radius searches
  • Custom IDX search builder
  • Schools and amenities overlay
  • Streetview
  • New map search results pagination

The REW team believes that agents are experts in his or her markets, thus giving them back-end controls to customize their display.

You can see the full integration of Onboard’s content in the map-based amenities data as well as the “get local” tab for detailed listings.)

For any agents out there who are looking to be a part of this testing group, click here to get in before the month ends.

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