March 18th, 2009
By Megan Murphy, Marketing Manager
If you’re in the any business backed by data then you realize that regardless how strong your sales team is or how much you spend on a top notch website you’re still only as good as the quality of information you represent.
I think my mother said it best, “garbage in, garbage out”.
One our our biggest struggles, being a provider of real estate information and solutions, is explaining what data even is and the opportunity cost of using inacurate ’free’ data. Over the past year various experts from our company ranging from Marc Siden, our CEO to Data Project Leads, Senior Relationship Managers to our CKO & CIO, Peter Goldey, one of the industries foremost experts on data collection, aggregation and integration have put together some pretty enlightening posts regarding what this data stuff is all about.
…in more technical terms than my mother of course (no offense momma
Thursday, October 23rd, 2008 Posted in Advice, Industry | Edit | No Comments »
In rough times it’s easy to be lured by that seductive word…FREE. We are captivated by it, mesmerized by it… Fooled by it. Everyday we’re offered something for free yet somehow it always ends up costing us more in the end. It’s …
Wednesday, September 10th, 2008 Posted in Informatics | Edit | No Comments »
Brian Boero over at 1000 Watt makes some great points: Let’s be frank: Most agent blogs are really bad Most brokerage attempts to participate in social media deliver little more than PR value Most Web 2.0 plays in the online real estate space have …
The particular interesting evolution in data has been the advent of images being allowed to stand toe-to-toe with the more traditional quantifiable data (i.e., measurements). In the past images had been lucky to be classified merely as information, but does this mean that information is more important than data? Or had data changed, and in this digital age the fine line between data and information is blurred?
Wednesday, August 20th, 2008 Posted in Advice, Informatics | Edit | No Comments »
Here’s the thing…data is useless. Now, given what we do—or are at least perceived by the world at large to do—I should probably qualify that, huh? Honestly, though, I think the statement can stand on its own. While data seems like …
Tuesday, August 5th, 2008 Posted in Informatics | Edit | No Comments »
When potential buyers consider what they want in a community, what comes to mind? Are they young hipsters looking for an apartment closest to the most live music venues? Or are they looking for a chiropractor in the vicinity? The …
Friday, July 25th, 2008 Posted in Informatics | Edit | 1 Comment »
The real estate industry has been affected by the nearly infinite amount of information available through the Internet in the same way that all industries have been. Consequently it is now more important than ever that the information clients receive …
Friday, July 25th, 2008 Posted in Informatics | Edit | 1 Comment »
Having established a foundational knowledge of data and its application to the geographic sphere of real estate, the ability to determine what sort of data will be most valuable for a company’s business ventures is even more important. In the …
Monday, July 21st, 2008 Posted in Geography and Mapping, Informatics | Edit | No Comments »
Whenever you spend money on anything you always should ask yourself a few questions, the first one being, “Is this worth the money?” I am sure many firms consider this and many other questions before making the decision to invest …
Tags: content, data, data comparison, data provider, free data, neighborhood data, quality data, real estate data.