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July 2nd, 2010

Weekly Roundup

Century 21 upgrades their mobile app to make it user friendly and dynamic (via RISMedia):

“Century 21 Real Estate LLC, the franchisor of one of the world’s largest residential real estate sales organizations announced the release of its new iPhone app. The Century 21 iPhone app automatically provides mobile users with property listings, open house information and Century 21 office locations. It also provides a quick overview of the communities associated with each listing, including school details, community images and statistics.

Very interesting and stylish graph on the inner workings of Google (via PPC blog):

“You wright a blog post, tweet, update your site or otherwise add content to the web. Google’s bots crawling the web will come across your post

The use of social media in the real estate market (via Mashable):

“Over the past two years, real estate professionals have found creative ways to overcome the real estate crisis, including finding innovative uses for social media. After facing drops in home sales well into 2010, real estate pros have been forced to utilize their offline skills in an increasingly social way online. By using photo and video sharing to enhance listings, along with professional networking sites to hone their sales skills, real estate veterans have made strides in moving inventory in tough times.

Congress helping out home owners by prolonging tax credit on housing (via Bubble Meter):

“First-time homebuyers will have until Sept. 30 to close on their purchases and land an $8,000 tax credit under a bill passed by the Senate late Wednesday. President Obama is expected to sign the bill, which was overwhelmingly approved by the House on Tuesday. The deadline had been June 30.

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October 9th, 2009

Weekly Roundup

• The FTC steps in to regulate advertising rules for the first time since 1980 (via AdvertisingAge):

“The agency [...] voted 4 to 0 to update its rules governing endorsements, and the new guidelines require bloggers to clearly disclose any material connection to an advertiser, including payments for an endorsement or free product.”

• Our client Century 21 was honored with an OMMA Online Advertising Creativity Award (via RISMedia):

“The OMMA Award, which reviews submissions across all industries, honored Century 21 Real Estate for its search engine marketing work with MediaCom Search, a division of GroupM Search. Century 21 Real Estate was honored for having the best search marketing for paid search. Century 21 and MediaCom Search also received a Stevie Award this for this same campaign in July.”

• Clean Slate blog digs into the generation gaps between real estate professionals and their business practices:

“As we look toward the future of our industry and the future professionals, we see promising, young and perhaps, virtual agents using the latest and greatest advanced methods of communications for inquiry generation and production (e.g. video, blogs, social networks, etc.). Yet, when we examine our current agent population, we have a majority of veteran professionals with ten or more years of tenure, production, and relationships that were built on handshakes, face to face conversations, and handwritten notes.”

• The Facebook data team analyzes how happy people are based on their status updates:

“Every day, through Facebook status updates, people share how they feel with those who matter most in their lives. These updates are tiny windows into how people are doing. They’re brief, to the point, and descriptive of what’s going on this week, today or right now. Grouped together, these updates are indicative of how we are collectively feeling. At Facebook, we’re always looking for ways to help people better understand the world around them, and we’re interested in how people express their emotions with one other and the world. So earlier this year, data scientists at Facebook started a project to measure the overall mood of people from the United States on Facebook, based on the sentiment expressed in status updates.”


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May 11th, 2009

Onboard Partners Doing Well

whitehousegreenOnboard Informatics is a behind the scenes company. We provide local content to our partners who use it to deliver the best service to their customers. Chances are you have read stories based on our data or even found a home with it without ever hearing our name. We are an enterprise company that operates strictly on a B2B model. Onboard Informatics is often the fuel that powers the high performance engine.  Our success is directly linked to our clients’ success so it’s our job to bring best practices and intelligence to the project and enable our clients and their partners to execute the best solution that achieves their objectives. That being said, when our clients shine, we can’t help but brag a bit. So here are some links to recent success achieved by Onboard clients as reported in the news by others:

LeadingRE Recruiting Up 50% in 2009

Leading Real Estate Companies of the World® is a global real estate network comprised of nearly 700 of the best-known local and regional real estate firms. Onboard provides data for their Home Search website, aids consumers in searching for homes worldwide, and offers a community research tool that provides information about cities, neighborhoods, etc. Visit RELOHomeSearch.com

Daniel Gale Sotheby’s International Realty Agents Honored with Long Island Business Awards

Daniel Gale Sotheby’s International Realty is one of the largest real estate organizations on Long Island and they use our Neighborhood Navigator program to provide their clients with the best local community and school data.

Century 21 Real Estate and Realtor.com Announce Comprehensive Online Marketing Alliance

Century 21 and Realtor.com both already use Onboard to provide community and neighborhood data. We are excited to see them team up to provide even better service to their clients.

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