September 15th, 2011

Onboard Powers Bloomberg/BusinessWeek’s Best Places to Raise Your Kids 2011

Communities that are small, affordable and family-friendly with good public schools, make the list for Best Places to Raise a Family

If you have children, you want the best house in the best neighborhood that your family can afford, and it’s not always about the number of baths in the home – although 2+ bathrooms can certainly help bring peace to your household during teeth-brushing time! You evaluate the schools, the safety of the town, the recreation available to all of you – heck, some of you may even want to know where the closest Trader Joe’s is (or is that just me?).  Luckily, BusinessWeek has evaluated over 5,400 communities nationwide utilizing Onboard’s comprehensive community data and demographics to bring us a list of the best places to raise a family.

This year, they shifted their focus from  large urbanized cities to smaller towns with populations of 50,000 or less.Considerations included: town’s median income relative to their particular state’s median income, school performance, number of schools, crime statistics, cost of living, as well as job growth, air quality, ethnic diversity and access to recreational amenities – all of the qualities you would want in a community for your family.

The cities are listed in alphabetical order, by state, and in the CT/NJ/NY tri-state area (where we are located), the following cities top the list:

Best place to raise kids in Connecticut: Kensington

Nearby city: Hartford
Population: 8,479
Median family income: $90,189
Runner-up: Portland

Best place to raise kids in New Jersey: Ridgefield Park

Nearby city: New York
Population: 10,675
Median family income: $84,544
Runner-up: Bergenfield

Best place to raise kids in New York: West Seneca

Nearby city: Buffalo
Population: 43,575
Median family income: $69,188
Runner-up: Lancaster

To read the full list, click here: http://images.businessweek.com/slideshows/20101214/the-best-places-to-raise-your-kids-2011/slides/33


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September 13th, 2011

Prudential Fox and Roach, Realtors partners with Onboard Informatics to integrate Lifestyle Search

September 9, 2011 – New York, NY. Onboard Informatics, the premier data and technology services provider to top-tier real estate, media, and technology companies, powers Lifestyle Search for Prudential Fox & Roach, Realtors. Lifestyle Search, a dynamic home search tool that helps real estate brands create a unique and comprehensive search experience on their sites, allows consumers to find their “best place to live.”

In a recent survey, conducted by Prudential Fox & Roach, Realtors, 73% of respondents answered “yes” when asked whether lifestyle search would be a valuable tool to home buyers during the home search process. The Lifestyle Search feature, powered by Onboard Informatics, allows visitors to the Prudential Fox & Roach, Realtors website to search for a home in the Greater Philadelphia region, based on neighborhood criteria that is important to them – family friendly, quality of schools, proximity to arts and culture —all prior to searching for a physical home.

“Neighborhood search is a missing link in today’s online home search process and the lifestyle search fills that void. Today’s consumers are used to having a variety of options to find their home and a lifestyle search complements the traditional search perfectly in helping them find their home” says Rajeev Sajja, Vice President Online and Sales Associate Technologies at Prudential Fox & Roach, Realtors.

The Lifestyle Search Engine combines millions of data points with battle-tested analytics to determine the places that best match the user’s input.  Using a sliding scale, consumers rank the importance of the criteria – whether the area is family friendly; fun, hip, and trendy; is convenient for commuting; quality of schools; and nearness to culture activities. The engine finds the best matching neighborhoods and ranks the results, providing the consumer with a targeted list of places that fits their criteria.

“In additional to helping our online consumer, it also helps our sales associates with their buyers and sellers” says Rajeev Sajja.

According to 2010 NAR’s Profile of Home Buyers and Sellers, only 6% of home buyers are willing to compromise on the quality of the neighborhood during the home buying process, and only 3% on the quality of schools – Lifestyle Search tool meets the evolving needs of the consumers,” stated Marc Siden, CEO, Onboard Informatics. “Consumers know what they want and this tool positions Prudential Fox & Roach, Realtors as a neighborhood expert.”

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August 25th, 2011

The Creig Northrop Team, of Long & Foster Chooses Onboard Informatics to power Lifestyle Search Widget and Neighborhood Navigator on their state-of-the-art website, designed by SM Sold

Innovative search experience and community pages allows website visitors to find the neighborhoods that best meet their lifestyle needs in Maryland, and surrounding areas


August 25, 2011 – New York, NY. Onboard Informatics, the premier data and technology services provider to top-tier real estate, media, and technology companies, is supplying robust community information through Neighborhood Navigator, as well as Lifestyle Search for The Creig Northrop Team of Long & Foster; the top real estate team in the state of Maryland, and #2 in the United States.  These content solutions were a part of the launch of their new website, www.northropteam.com, designed by the talented real estate marketing agency, SM Sold.

The Lifestyle Search Widget, an innovative home buyer search tool, powered by Onboard Informatics, allows The Creig Northrop Team website visitors to search for a home based on specific criteria that is important to them – excellent schools, family friendliness, a fun & hip area, golfer’s paradise, to name a few – prior to searching for a home in a neighborhood that may not possess the qualities important to them.

“We are aware, now more than ever before, that 90 percent of shoppers start their home search online,” said Creig Northrop, principal of The Creig Northrop Team. “We are the leading real estate resource in the Maryland and Washington, D.C. area and that means staying ahead of the curve and meeting our technology savvy consumers where they are most comfortable. We listened to our customers and what they want is an innovative, five-star website that combines all of the great services we offer.”

Lifestyle Search, paired with Neighborhood Navigator is a perfect marriage of two solutions.  Neighborhood Navigator provides the property detail pages, which feature easy-to-read graphs and charts of community information, including recent home sales data, population demographics, school information, crime data, and nearby establishments, allowing the homebuyer to receive a full picture of the area, all before falling in love with a home.

“We are thrilled that The Creig Northrop Team has chosen to feature Onboard’s industry-leading Lifestyle Search feature and data solutions on its state-of-the-art website,” states Marc Siden, CEO, Onboard Informatics. “As a leading real estate firm in Maryland, they have the responsibility to their consumers as well as their agents, to provide cutting-edge technology and maintain a competitive edge in the marketplace.”

“Today, real estate professionals need the advantage of technology to compete. SM Sold offers a web-based content management system that provides Internet marketing and social media tools to keep them connected with prospective buyers and sellers,” states Joseph Freedman, Sales Director, SM Sold.

About Onboard Informatics

Since 2001, Onboard Informatics has provided comprehensive local, regional and national real estate data solutions, powerful Web tools and Web services to some of the most innovative companies in real estate, publishing, and technology.  Onboard delivers seamless integration of lifestyle search, property listings, community, school, neighborhood, geographic and demographic information to support clients in achieving business objectives on Web and mobile platforms.  Privately held since its founding, Onboard is located in the heart of the world’s financial center in the Wall Street area of New York City.  For more information about Onboard Informatics visit www.onboardinformatics.com.

About The Creig Northrop Team of Long & Foster Real Estate, Inc.

The Creig Northrop Team, a part of Long & Foster Real Estate, Inc. is the #1 real estate team in the state of Maryland and #2 in the United States. Serving the Baltimore/Washington, DC region, The Creig Northrop Team has built a reputation for expertise and a track-record for results. For more information regarding buying and selling services in the area contact The Creig Northrop Team of Long & Foster 410.884.8362 or visit www.northropteam.com.

SM Sold

Located in Irvine, California, SM Sold is a real estate marketing agency with more than 10 years of industry experience.  The company serves real estate agents and brokers both locally and nationally and builds successful brands through websites, e-campaigns, printed materials, social media and online/offline strategies.  To contact SM Sold, call (888) 474-2004, or email contact@smsold.com.

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August 11th, 2011

America’s 25 Most Fun, Affordable Cities. Did your city make the list?

Onboard had the privilege to work with two stellar companies, both of whom are clients, Better Homes & Garden Real Estate and Bloomberg Businessweek, to bring the article, “Ocean City, Md.: America’s Most Affordable Fun City,” to life.  With millions of data points to pull from, Onboard worked closely with BHGRE to analyze over 6,000 zip codes nationwide, where the median home price was within 20% of the state’s median. From there, the amount of bars and restaurants were quantified, and those with the greatest number helped drum up a list of the country’s most affordable and fun cities.

Not everyone can afford to wine and dine in large cities such as New York or Chicago. Here are some other great destinations where you can have a night out on the town, at an affordable price!

Read the article for the full list

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July 18th, 2011

MLSs Taking Control of your Destiny – a Plea, an Observation, a Call to Arms:

As a tenured industry professional, Kim Prior’s viewpoint comes from her decade plus of real estate and significant leadership experience. While Onboard Informatics is a vendor in the MLS community, this post provides Ms. Prior’s impression as an experienced business professional in the industry.

Some fifteen years (or so) ago, I read the book “Control Your Own Destiny or Someone Else Will”…a showcase of Jack Welch’s leadership and turnaround of GE. Like him or not, the book is full of anecdotes, leadership philosophy and application-level stories from one of the most reputable business leaders of our time. Today, that book holds a lot of significance: where we are as an industry and the delicate tipping point between the past and the future. I don’t like to quote as a general practice but I’m breaking my own rule because this quote is so incredibly relevant: “If change is happening on the outside faster than on the inside the end is in sight.”

We look around us see a deluge of innovation from the outside; we see new technologies, practices and information surfacing – being integrated into our lives (and business) on an almost daily basis. We see the industry power players continue to grow and hone their story; withdrawing control, profit and power from our model. And what is happening on the inside? Are we educating our Boards and key Brokers to what’s happening? Are we presenting potential outcomes and solutions in a passionate and compelling way? Are we breathing to life the threats and opportunities ahead and influencing change? While I don’t know the answer to that for a fact, what I see tells me we are not. Why? Because we are reticent (and at times nearly obstinate) to lead survival level change. Solutions that foster increased relevance, business control, financial power and stability are within our reach yet we (mostly) hesitate to make bold decisions. We wait patiently as more of the pie is taken away from us. Committees form opinions. White papers are written. One or two bold leaders chose a course. Third parties talk about how they are going to better manage our product. We tweet, we blog, we have endless forums and summits exposing – even quantifying the risk. Yet more often than not, we (as a majority) avoid the big, bold, game changing decisions. Ultimately leaving our destiny in the hands of outsiders.

As Welch pointed out in a recent Financial Times article, “We need leaders with real conviction in their beliefs and ideas, and who can and will execute, even at the risk of losing their jobs, because that’s what drives corporate success.” As appointed executives, you all have the power to influence and the authority to execute and lead our business into an “age of success” rather than an age of  diminishing value. That age of success encompasses the following:

  • full control of our product (distribution, terms, usage, price)
  • appropriate dissemination of power to external parties and control of those relationships
  • delivering what the consumer wants without a middle man
  • opportunities, innovation and job growth

The age of diminishing value lies ahead if we don’t take action:

  • others controlling our product and profiting from it
  • power in the hands of others who use it to control relationships
  • a middle man delivering value to our customer, devaluing our industry professionals
  • Suppressed innovation, monopolization of power, lost opportunities, lost jobs

“If change is happening on the outside faster than on the inside the end is in sight.” We can tip the scale of change but the time is now.

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May 19th, 2011

Twenty Onboard Clients Grace Real Trends’ 500 List

It’s that time of the year again. The 2011 Real Trends 500 issue was recently released this past week. The rankings, provided by Closed Transaction Sides and Closed Sales Volume, reveal the Top 500 Largest Brokers in the nation for 2011.

We aren’t the only one aware of our clients’ accomplishments and dedication. Real Trends 500 recognized twenty of our clients and franchises that were included among this staggering list of brokers.

Real Trends 500, published every year, reports and ranks the largest and successful residential firms.

Onboard Informatics would like to sincerely acknowledge these twenty clients and franchises:

Allen Tate Real Estate
Better Homes and Gardens Real Estate
Coldwell Banker
Daniel Gale Sotheby’s International Realty

First Team Real Estate

HomeServices of America

HUNT Real Estate Corporation

Lyon Real Estate

Michael Saunders & Company

Nothnagle Realtors

NRT

Patterson-Schwartz Real Estate

Prudential Douglas Elliman Real Estate

Prudential Fox Roach
Prudential Verani Realty

Redfin

RE/MAX

Skogman Realty

Washington Fine Properties

ZipRealty

Congratulations to our clients and all other brokers for their hard work!

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May 10th, 2011

The Lifestyle Search You Haven’t Seen Yet

The recent launches of our Lifestyle Search Engine by Baird & Warner and Active Web are part of yet another exciting time for us; these newest additions to the Lifestyle Search force are reminders of how a new innovation has been conceptualized and brought to the market by the first wave of brand leaders who took the concept and ran with it.

By now hopefully you’ve seen what our clients have done with Lifestyle Search. But even with over a half a dozen clients utilizing it, perhaps the most exciting part of where we’re at today is the part of Lifestyle Search that we haven’t yet seen.

Let me explain. While Lifestyle Search is a relatively new concept, a legitimate concern as with any developing product, is differentiation.

“Some of the biggest companies have already come out with Lifestyle Search. How can my brand be different?”

You can’t blame someone for not wanting to play catch-up in a space where “catch-up” can feel like triathlon training. Vision and consensus, budget and development, QA testing and launch efforts don’t come easy (or  –  unabashed plug – in the dark, without our help). That’s why when our Product team brought Lifestyle Search Engine to life, one of the first things they thought of was creating market leaders that can even co-exist within the same marketplace.

Back to the current launches (and here is where I apologize if any of our clients have become bug-eyed my prior statement): defining the “lifestyle” part of it is as much about how these search criteria fit your brand as it is in reference to the untapped preferences of a buyer.

When we say Lifestyle Search, we could mean:

  • A slider-based development, as many of our clients have implemented
  • Drop-downs (in lieu of sliders) plugged into lead forms or preference statements
  • The ability to segment your users the way you would in a marketing campaign (“here’s a page for retirees with a search of the things they think are important; here’s a page for first-time buyers”)
  • Widgets pushed downstream to your agents to add to your bottom line
  • An endless supply of blog content to fuel your hyperlocal SEO (“10 best golf towns in my county”) through use of the widget or API
  • However you interpret over 50 ways to filter and refine the user’s results

Fortunately for the broad market we had in mind when we built this thing, many of the above have yet to be taken advantage of. And of those that have, creating an identical search experience is almost out of the question.

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May 9th, 2011

The Active Enterprise Network creates “10 Lifestyle Searches in 10 Weeks” challenge, partnering with Onboard Informatics, the pioneer of Lifestyle Search

May 9, 2011 – New York, NY. In an effort to drive lifestyle search to the forefront of the real estate industry, The Active Enterprise Network, will be participating in the Enterprise Network Challenge: 10 Lifestyle Searches in 10 Weeks in which their technology partner, Active Website, launches the lifestyle search engine on a different member’s site each week.

Stemming from their extended partnership with Onboard Informatics, Enterprise Network members now have access to the necessary data needed for lifestyle search, an innovative search tool that gives customers a personalized search experience on real estate websites. Through this new lifestyle search engine, customers will be able to search for homes based on parameters most important to them. Whether that’s family-friendly areas or homes close to highly rated schools, nightlife or shopping, the system will match each user’s requirements with a targeted list of ideal communities in the area.

Using a sliding scale, customers have the option to rank how important each criteria is to their particular needs and lifestyle. The system then finds neighborhoods that best fit their criteria and showcases available homes in the area. Once they’ve found their ideal community, customers can narrow their search based on number of beds and baths, square footage, price range and more.

Remaining on the cutting edge of innovation, many members have already chosen to implement lifestyle search on their site. The first member to adopt this feature is Residential Properties, LTD. Based in Providence, RI, Residential Properties has been serving the Rhode Island Real Estate market for over 30 years and was a great first candidate for the launch of this product. Through the latest search technology, Residential Properties is able to further enrich the user experience and gain a competitive advantage in the industry.

“There is a lot of competition on the web, so finding new ways to differentiate yourself from the competition is crucial to the success of your business. Through lifestyle search, not only are members providing a service that the competition doesn’t offer, but they’re able to engage the customer and increase the likelihood that they will buy or sell a home from them in the future. Typically, when an agent meets with a client they’re asking important questions such as “How important are schools for you?” or “Would you rather live in an urban setting or in the suburbs?” and so on. However, these same questions are not often addressed online. Lifestyle search bridges this gap and offers a unique approach for a more positive experience for our users,” states Ido Zucker, Managing Partner at Active Website.

The search parameters within the lifestyle search engine are based on over a decade of Onboard’s experiencedeveloping Best Places to Live solutions for top publishers such as CNN/Money, U.S. News & World Report and BusinessWeek. To ensure accuracy of the search results, the search engine combines millions of data points ranging from population demographics to housing trends to local points of interest and more.

Due to the complex functionality required to power lifestyle search accurately and efficiently, it is reserved for elite companies only. Through Active Website’s technology, coupled with data provided by Onboard, members are able to engage customers more than ever before.

“It is Onboard’s goal to provide compelling content and powerful tools that allow homebuyers to search for homes based on what is important in their lives -beyond the physical needs of the home. Lifestyle search not only accomplishes that, but also engages the visitor and keeps them coming back to the site, providing the differentiation that The Active Enterprise Network is seeking,” states Marc Siden, CEO, Onboard Informatics. “We are pleased to work with a network that understands the importance of providing consumers with tools and information they want.”

To see the enhanced features offered through the lifestyle search engine, visit Residential Properties at www.residentialproperties.com. Be sure to visit Active Website’s blog over the next several weeks as they track the progress of these releases as well.

About The Active Enterprise Network

The Active Enterprise Network member base is by invitation only. Comprised solely of private real estate firms, The Enterprise Network does not accept national brands and only works with one company per marketplace. This exclusivity allows for open collaboration and sharing of information within The Network, free from any conflict of interest. The goal for members under The Enterprise Network umbrella is to address the technology demands that are emerging in today’s changing real estate market. Together, Enterprise Network members can make the best decisions concerning implementation of systems and solutions, ultimately leveraging everyone to higher levels of business.

About Onboard Informatics

Since 2001, Onboard Informatics has provided comprehensive local, regional and national real estate data solutions, powerful Web tools and Web services to some of the most innovative companies in the real estate, publishing, and technology.  Onboard delivers seamless integration of property listings, community, school, neighborhood, geographic and demographic information to support clients in achieving business objectives on Web and mobile platforms.  Privately held since its founding, Onboard is located in the heart of the world’s financial center in the Wall Street area of New York City.  For more information about Onboard Informatics visit www.onboardinformatics.com.

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May 5th, 2011

MRED selects Onboard Informatics to launch Listings360°Insight

May 5, 2011 – New York, NY. Onboard Informatics, the premier data and technology services provider to top-tier real estate, media and technology companies, announces that MRED (Midwest Real Estate Data) has chosen Listings 360°Insight, Onboard’s real-time, integrated API data distribution, tracking and business intelligence system, to power its listings distribution efforts.  Designed for MLSs to install as the primary mechanism for enabling access to listings information for use on websites, the platform has been successfully utilized by Onboard with real estate industry clients for more than two years. MRED is the first MLS client for the Listings 360°Insight platform.

“Our industry is experiencing both the benefits and challenges of internet data distribution”, says Russ Bergeron, MRED’s Chief Executive Officer. “However, the current means with which we distribute listing content to online publishers and syndicators has resulted in far reaching negative impacts. Together with brokers, we struggle to overcome the problems of diminished data integrity, misuse of brokers’ listings and a lack of real-time reporting/analytics that would enable us to understand what’s working and what’s not; but real solutions are not possible within the current model. It is time to evolve and innovate. With a history of stellar performance in our industry and the technology platform already in place, Onboard is poised to partner with us and lead change in our industry”, says Bergeron, “MRED and Onboard will work closely with key partners along the way and look forward to launching later this year.”

“We’re proud to partner with MRED and lead positive change”, states Jonathan Bednarsh, COO and President of Onboard. “Russ Bergeron is known for progress and innovation in our industry; our teams and goals are very much aligned. Listings 360°Insight will lead MLSs to a new phase of listing distribution where today’s pains are diminished, processes are simplified, data is secured, business intelligence is derived and opportunity becomes a reality. Everyone benefits – and that is truly exciting.”

When an MLS licenses the Listings 360°Insight platform from Onboard, they receive 3 components: (1) The Search API:  A real-time, authenticated request and response system to access to the listings data from a secure environment.  (2) The Tracking API:  Provides the MLS with the ability to collect real-time information on the usage of licensed data including identifying which websites data is being displayed.  (3) The Visibility Portal: A reporting compilation built on the treasure trove of valuable information captured by the Search & Tracking API’s – instrumental in helping MLSs, Agents, Brokers and Developers improve their businesses. For MLSs seeking more information regarding the Listings 360°Insight platform, please contact Onboard’s Director of MLS Operations, Kim Prior at kprior@onboardinformatics.com or 646.747.4396.

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May 4th, 2011

The Data Distribution Dilemma, Part IV

Q&A

Onboard’s Listings 360°Insight is an evolution in Listings distribution; a comprehensive platform delivering benefit and operational enhancement to parties involved in the listing distribution process. With evolution come questions – lots of them! The purpose of this final blog in our series is to publicly answer some of the most common questions we’ve received from MLS’s we’re working with, hopefully providing  a deeper level of insight to MLSs reading these blogs and thinking about the same things.

In the near future we will launch a series of educational webinars for different stakeholders (Brokers, Developers, Publishers, etc.).  I’ll be posting more information on that shortly.

Q:  What are the key benefits of moving to API data distribution instead of via RETS or FTP?

A: The current mode of transport – delivering complete data sets – has caused a number of challenges when applied to internet-based data distribution. In addition to more selective distribution control and monitoring, an API data distribution model delivers an unprecedented level of usage reporting potential; truly providing MLSs, Brokers, Agents, Developers and Consumers with transparency to assist in a broad level of decisions.

Q: Does this replace syndication with networks like ListHub or Point2?

A: Not at all, our system is simply an access and tracking platform that we plan to integrate with syndication networks, incorporating their usage statistics into one unified suite of reports. Customers of those networks will continue to use them as they do now to manage their syndication efforts while enjoying the ability to view activity from those networks alongside all other web traffic to listings.

Q: I’m concerned about migrating our Brokers (of varying technical capability) AND the number of data licensees we have over to the Listings 360°Insight API; we have limited staff.

A: In addition to working closely with each MLS to develop a unique implementation roadmap focused on goals and objectives, Onboard will provide a number of developer resources, assisting throughout the transition. As adoption increases, the number of migrating developers will decrease

Q: This solution is only for the largest MLSs in the country.  I am a small MLS, so this isn’t for me.

A: Think again. The problems caused by the current data distribution methods don’t discriminate.  This is an industry problem that impacts every stakeholder in each and every US market. Learn about what’s available to you and take action.

Q: What about performance and reliability? If I don’t have the data on my servers, I won’t be able to deliver the performance my clients expect. And, my system needs to be up 24x7x365.

A: The system is built to support millions of daily searches with sub-second response time.  When factoring Internet transport time, there may be very slight speed differences that are completely unnoticeable, from a consumer perspective.  Again, remember how many APIs (such as the maps on your website right now) typical websites use today.

Chances are you’re already relying on third party hosting providers for numerous systems and even your own system hosting.  The platform, hosted SAS 70 Type II data centers, experiences uptime in excess of 99.9% and is supported by round-the-clock professionals.  Do IT systems ever go down?  Of course. But especially in this case you have someone on the hook to keep things running smooth and to get things fixed quickly in the event something goes wrong.

Q:  How can this possibly support all my specialized search functions?

A: We realize there may be some very specialized functionality you have already built. However, we’ve yet to have something thrown at us that can’t be accomplished with the search API.  Textual search? In there.  Geographic searches like radius, standard and custom polygons…got it.  Unique search filters like “handyman special”, REO, foreclosure, city view, water front…you name it, we’ve done it. Search by any type of area including address, ZIP code, County, even neighborhood.  Yes, yes, yes, yes, and then some. We’ve even thrown in some unique capabilities like search based on commute time and search for listings near desired amenities like parks and playgrounds. Look, we’re not saying that we’ve covered every base out there. But the stand-out real estate website providers aren’t differentiating themselves on search. They’re differentiating on the great user experience, seamless integration with lead capture and management and outstanding tools to help agents and brokers get noticed. So this model helps to keep the focus squarely on what matters most.

Wel, we’ve reached the end of our four-part blog series; this end marks the beginning of an exciting time for us all. We’ll be kicking off the weekend with a very exciting announcement tomorrow and then, it’s off the the Capital! I look forward to a lively day at the CMLS session and hope to engage with new and existing connections in DC. Safe travels everyone!

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